Why Your Logo Should Be In A Vector Format

Share this

A logo is the single most important aspect of a brand’s identity.  Clarity, precise color, and sharpness of detail are critical in properly portraying a company’s mark.  Just as a person does not appreciate their name being mispronounced or misspelled, a logo should never be fuzzy, disproportionate, off-color, or printed improperly.  Vector based logos solve these common problems.

Because it uses a mathematical algorithm, vector artwork can be scaled up or down with no quality loss.  That means it can be printed postage stamp or billboard size, with no difference in clarity or sharpness of curves. Vectors also allow for precise color profiles to be embedded in the file, so when it comes time to print you can be sure of the results assuming the printers have been properly calibrated or the proper Pantone color is used.

Vector artwork is a universal file format for the printing industry.  Whether you are getting company picnic shirts made up, brochures created, or pens made, your logo is easily recognized and much more easily manipulated by the vendor.  This can save you hours of artwork setup fees that can be quite costly.

The most common vector formats are .EPS .AI & .SVG.  Make sure your graphic designer provides you one of these formats when they deliver your files. If they cannot provide this, I strongly suggest you look elsewhere to have your logo created.  If you have an existing logo with no access to an original EPS, Shake Creative can help you convert it to vector format.

Thanks for reading and don’t forget to follow me on Google