Using Direct Mail Marketing to Gain Leads

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For marketers and business owners, one of the biggest misconceptions is: Direct Mail Marketing is dead and it was killed by the internet. However, it’s not just alive and well, but in fact, direct mail could be considered superior to other marketing channels based on recent statistics and studies.

Shake Creative makes it easy for you to gain new leads using Direct Mail Marketing. Our New Move-In Program offers several tiers of services completely focusing on Direct Mail Marketing. Direct Mail Marketing is a perfect opportunity to get your company’s name in the hands of customers who want to hear about your latest products, services, and offers.

Overall, direct mail’s response rates are actually anywhere between 10 to 30 times higher than that of digital. Consumers are often overwhelmed by email inboxes cluttered with unsolicited marketing emails and are more receptive to direct mail, which arrives on a much less-cluttered channel.

The emotional effect is what’s at the bottom of Direct Mail Marketing effectiveness: 60% said direct mail made a more lasting mental impression on them, making it easier to recall later on. 57% of people say that postcard marketing makes them feel more valued and creates a more authentic relationship.

What Makes A Successful Direct Marketing Campaign

The success and eventual ROI of your direct mail marketing efforts are going to be dependent upon three factors – 40% of your success will come from how effective your mailing list is, another 40% will depend on how compelling your offer is, and the remaining 20% will come from everything else (design, the copy/text of the mailing, the images you’ve chosen, delivery date and method, etc.).

The Every Door Direct Mail Program (EDDM) is an affordable way to send a saturation mail campaign to a specific neighborhood or zip code. From our graphic designer’s desk to the post office, every step of the way is managed by our capable team at Shake Creative.