Visual marketing is not only the wave of the future. It’s the wave of the now. There are hundreds of mobile platforms supporting the widely popular trend of visual marketing. Choosing the best platform for your particular brand can be difficult. This article suggests three platforms that are worthy of your attention.
While Snapchat, Vine and Instagram may share certain features in common, the strategy for making the most of each is different. In general, Snapchat is best used for sending playful messages that look more informal, Vine’s optimal use is for posting playful videos that look professional and Instagram is best employed for sharing professional content that looks professional. We talked with a couple marketing experts to pick out some of the best brands on these three platforms and identify some dos and don’ts for each.