The Case for Visual Content

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The internet is overloaded with mounds of content. So how can you make your company’s content stand out from the crowd and get noticed? This is where visual content enters the picture. Creating high quality visual content can propel your brand light years ahead of the competition. This article highlights it’s importance and shares tips on how to create it.

Visual content is not only easier and faster for the human brain to process, but it is also a great way to generate more views, clicks, and conversions.

The importance of visual content has been highlighted by the evolution of the social media sites marketers use every day to promote their content and brands online. Facebook continues to modify its News Feed to include larger and more prominently displayed images and videos, Pinterest is now the fourth most popular social networking site, and Twitter now pulls pictures and videos right into its timeline — and has used its recent profile pages update to allow for larger header photos and profile pictures.