How Important is Video Content?

With large numbers of consumers growing numb to traditional avenues of advertising, brands are forced to reposition themselves. New and innovative forms of conveying cmpaign messages are catching on. The trend of engaging content videos have gained explosive growth through the video sharing site Youtube. Learn more about strategic video marketing and a few of the companies leading the way… … Read More

Keys for Effective Membership Marketing

Membership marketing requires many oars in the water but the direction of the boat should be clearly defined to produce results. With so much advice on membership marketing online we decided to keep it simple and start at the beginning. Here are two key starting points to build an effective membership marketing plan. Identify Your Audience- Knowing exactly what to … Read More