Email Marketing + Data Science

Do you know the best time to launch your email marketing campaigns and send digital collateral to your audience? This article shares how MailChimp has been able to utilize data science to enhance their user’s experience and raise the bar in the process of email marketing. MailChimp’s data science team started with meat-and-potatoes operational analytic problems. For example, we built … Read More

Multi-Channel Marketing Infographic by Generation

These days everyone seems to be a expert on what works and what doesn’t when it comes to marketing.  Each have their own opinion on the most successful approach and medium to use. The truth is, there isn’t one marketing panacea.  A multi-channel approach ensures you reach the broadest possible audience, because each subset has it’s own unique bias.  Unless … Read More