Top Business Leaders Still Trust Their Instincts

According to a recent study top business leaders still rely on their instincts in conjunction with data to make important decisions. The research from, “Only Human: The Emotional Logic of Business Decisions revealed that human emotion still plays a major role in corporate decision making. Read more about the study in the article below… Sixty-two percent of business leaders said … Read More

Four Pillars of Branding

When we start to dissect branding we come across four distinct “pillars” that envelop the branding model. They are differentiation, relevance, esteem, and knowledge.