Four Pillars of Branding

When we start to dissect branding we come across four distinct “pillars” that envelop the branding model. They are differentiation, relevance, esteem, and knowledge.

Feeding the Need of Your Consumer – A Marketing Case Study

Yesterday, I was chatting with my brother-in-law about some things and noticed his iPhone 3G screen was still cracked.  I say, “still”, because it has been that way for the better part of the year.  I asked him when he was going to get it fixed, and since his contract was already up, why he wouldn’t just go get a … Read More