Have you been so caught up with the day-to-day operations of your business that you completely forgot about Valentine’s Day? Still haven’t promoted your deals and specials for the day of love? Don’t worry it’s not to late. It’s late but not to late. Here are a few tips to help you avoid the belated Valentine’s Day blues.
1- First you have to plan your holiday special or deal. Be sure to calculate the costs to guarantee a good return from your investment. You want to maximize your results by gathering as many leads and new contacts as possible. Utilizing your holiday special to build your current list expands the reach of your business and increases your contact pool for future re-marketing efforts.
2- Shape Your Campaign. Craft a creative way to introduce your holiday special to capture the attention of your target audience. Choose a marketing strategy that compliments the budget you’ve set for this campaign and maximizes the exposure of your campaign.
3- Get the word out! Now that you’ve decided on your giveaway or special it’s time to share the big news with the world. There are several avenues to accomplish this task. You can write and publish a press release or hire a firm to do this for you. Press releases are great ways to connect your information to local and national news outlets.
Social Media Platforms are a great way to share what’s going on in your business with your current fan base and potential customers. Facebook & Google have made it easy for businesses to create engaging ads and analyze the results efficiently. These advertising programs are perfect for sharing campaigns and reaching your audience in native environments. This approach increases the engagement and interests of your audience.
Now that you’ve got the basics, get to work and get your holiday information out there before it really is to late. Valentine’s Day is just around the corner so buckle down and get er’ done!