The Perils of Couponing From A Marketing Perspective

I can’t deny it, I love the show “Extreme Couponing”.  It’s well done, entertaining, and a great look into the psyche of some obsessive compulsive individuals out there. My wife and I always find ourselves shocked and feeling somewhat cheated by the fact we are always paying full price.  Then, we always say how we don’t have all day to … Read More

How A Simple Excel Spreadsheet Can Transform Your Business

Oh No, Smoke Is Billowing From The Marketing Engine! Comprehensive data tracking is something I preach to my customers on a regular basis. If you’re not analyzing your results and failures, you have no basis of how to move forward in your marketing and advertising efforts. If you don’t know what works, and what doesn’t, this blind approach will end … Read More