The Unique Challenges of Design & Marketing For Country Clubs

Country clubs present a welcomed challenge for us as design and marketing consultants.  They exist in a space that is extremely demanding and increasingly competitive.  In no uncertain terms, they are a constant battleground for both new membership and member retention.  I have yet to come across a club that was satisfied with its membership ranks (though I haven’t had … Read More

Designing the Perfect Email Blast

Overview Creating an effective email communication to existing clients and new prospects alike is a powerful and economical way to promote new services, products, and brand awareness to a wide audience, instantly. After crafting hundreds of email communications and delving through the analytics and reports we generate from those emails, we have crafted a set of best practices for our … Read More

The Power of Color In Advertising & Website Design

  Research in the field of color psychology has demonstrated that prudent use of colors can contribute not only to differentiating products from competitors, but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products. Given that our moods and feelings are unstable and that colors play roles in forming attitude, it … Read More

Four Pillars of Branding

When we start to dissect branding we come across four distinct “pillars” that envelop the branding model. They are differentiation, relevance, esteem, and knowledge.

Why Your Logo Should Be In A Vector Format

A logo is the single most important aspect of a brand’s identity.  Clarity, precise color, and sharpness of detail are critical in properly portraying a company’s mark.  Just as a person does not appreciate their name being mispronounced or misspelled, a logo should never be fuzzy, disproportionate, off-color, or printed improperly.  Vector based logos solve these common problems. Because it … Read More

Feeding the Need of Your Consumer – A Marketing Case Study

Yesterday, I was chatting with my brother-in-law about some things and noticed his iPhone 3G screen was still cracked.  I say, “still”, because it has been that way for the better part of the year.  I asked him when he was going to get it fixed, and since his contract was already up, why he wouldn’t just go get a … Read More

The Perils of Couponing From A Marketing Perspective

I can’t deny it, I love the show “Extreme Couponing”.  It’s well done, entertaining, and a great look into the psyche of some obsessive compulsive individuals out there. My wife and I always find ourselves shocked and feeling somewhat cheated by the fact we are always paying full price.  Then, we always say how we don’t have all day to … Read More