Country clubs present a welcomed challenge for us as design and marketing consultants. They exist in a space that is extremely demanding and increasingly competitive. In no uncertain terms, they are a constant battleground for both new membership and member retention. I have yet to come across a club that was satisfied with its membership ranks (though I haven’t had … Read More
How To Design a Logo
A logo design is often the first interaction a client has with a brand. It’s at the top of a web page, displayed on a business card, used as a social media avatar, on top of a building, and featured on packaging. It’s the first touch point and the first impression a client / consumer will have, and therefore the … Read More
Intro to Branding & Brand Development for Business
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Designing the Perfect Email Blast
Overview Creating an effective email communication to existing clients and new prospects alike is a powerful and economical way to promote new services, products, and brand awareness to a wide audience, instantly. After crafting hundreds of email communications and delving through the analytics and reports we generate from those emails, we have crafted a set of best practices for our … Read More
The Power of Color In Advertising & Website Design
Research in the field of color psychology has demonstrated that prudent use of colors can contribute not only to differentiating products from competitors, but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products. Given that our moods and feelings are unstable and that colors play roles in forming attitude, it … Read More
Four Pillars of Branding
When we start to dissect branding we come across four distinct “pillars” that envelop the branding model. They are differentiation, relevance, esteem, and knowledge.
Why Your Logo Should Be In A Vector Format
A logo is the single most important aspect of a brand’s identity. Clarity, precise color, and sharpness of detail are critical in properly portraying a company’s mark. Just as a person does not appreciate their name being mispronounced or misspelled, a logo should never be fuzzy, disproportionate, off-color, or printed improperly. Vector based logos solve these common problems. Because it … Read More
Feeding the Need of Your Consumer – A Marketing Case Study
Yesterday, I was chatting with my brother-in-law about some things and noticed his iPhone 3G screen was still cracked. I say, “still”, because it has been that way for the better part of the year. I asked him when he was going to get it fixed, and since his contract was already up, why he wouldn’t just go get a … Read More
SEO Web Design Elements to Attract the Search Engines
Shake Creative explains some basic SEO web design principles to set the foundation for an SEO campaign and to help drive traffic.
The Perils of Couponing From A Marketing Perspective
I can’t deny it, I love the show “Extreme Couponing”. It’s well done, entertaining, and a great look into the psyche of some obsessive compulsive individuals out there. My wife and I always find ourselves shocked and feeling somewhat cheated by the fact we are always paying full price. Then, we always say how we don’t have all day to … Read More