How To Speak Your Customer’s Language

  In any kind of written communication with customers, voice and tone are important, whether it’s an email blast, direct mail or your website’s “error” message. While marketers have long been aware of the difficulty of accurately conveying tone through the written word, thanks to the rise of texting and instant messaging, we are ALL now aware of the potential … Read More

How To Do Live Interviews & Conferences Using Google Hangouts On Air

This step-by-step guide will show you the process of setting up Google Hangouts On Air and linking it to your YouTube channel which will allow you to do live conferences and interviews. It’s a powerful & free tool that Google provides and can be used to drive revenue or attention to yourself or brand. It’s also an amazing way to … Read More

12 Ways to Avoid Competing On Price Alone

Great brands don’t compete on price. Whether or not they are more expensive than their competition, people buy their products and services. Better yet, consumers make subsequent purchases of products and services from the brands they love and trust. If they can’t immediately afford them, they’ll save up or put it on credit.  It’s really an amazing phenomena. I help … Read More

How To Target Market To Gen X, Bring Your Flannel & Green Hat

Ah, Generation X, perhaps the most misunderstood generation of them all. Unfairly pegged as disaffected slackers early on, the label itself became a stigma—some younger X-ers even claim affiliation with Gen Y to avoid the negative associations of being branded the surly, cynical “MTV Generation.” The broadest possible parameters for this group are those born between 1961 and 1981. Marketing … Read More

Multi-Channel Marketing Infographic by Generation

These days everyone seems to be a expert on what works and what doesn’t when it comes to marketing.  Each have their own opinion on the most successful approach and medium to use. The truth is, there isn’t one marketing panacea.  A multi-channel approach ensures you reach the broadest possible audience, because each subset has it’s own unique bias.  Unless … Read More

Marketing That Reaches Men (Without Insulting Their Intelligence)

Diet Coke and Coke Zero may be 99% identical in composition, but one is shunned by men because it’s perceived as a chick drink. The other comes in a cool black can (because guys like products that come in black, see) and is pitched by ultra-masculine former Bears linebacker, Brian Urlacher! Sure, they’re basically the exact same cola, but the … Read More

Marketing To Millennials: Getting Gen-Y Right

It’s a topic so ubiquitous, your grandmother just wrote a blog post about it—snaring the attention of millennials, AKA Gen Y. And with good reason: We’ve all heard it before ad nauseam, but that doesn’t make it less true: yes, you will need a totally comprehensive digital strategy and an established beachhead in the relevant outlets of social media. We … Read More

Staying Above the Fray: Crafting and Maintaining the Mystique of a Luxury Brand

A luxury brand must do two things at once: produce a beautiful and functional product of a superior quality that can’t be found elsewhere—being handmade doesn’t hurt, either—and maintain the mystique. It’s this perception of intrigue and exclusivity that keeps their products in demand instead of plummeting into the bargain bins. This can be achieved in a lot of ways—having … Read More

Does Sex Still Sell? Modern Advertising Strategy & Advice

In any industry, it’s helpful to have someone who is willing to question the status quo and challenge business as usual. This helps to foster innovation. In advertising, every so often a voice will pipe up and ask something along the lines of “Does sex still sell?” Short answer—yes, yes it does, and like hotcakes. Sex is likely the single … Read More