Khajag Apelian: Type Designer

Khajag Apelian is a talented type and graphic designer with years of experience. His talent doesn’t shield him from difficult projects. He tackles them head on. His client roster includes not-for-profit organizations, local businesses and Disney. In this article he shares his experience as a student and professional of type design. We had a foundational course in type design at … Read More

Best Typography Tips & Tricks

Is typography really important in relation to graphic design? Absolutely and this article explains why. Do you kern upside down or visualize balloons in between your characters? Learn tried and true typography tricks to heighten your design skills. These little tips can make a big difference in your projects! Get more tricks in the article below… In this article, we’re going … Read More

How to Design a Great Logo

All great logos share three basic commonalities. They are simple. They are memorable. They are enduring. A good logo design should be able to withstand the inevitable changing trends of design. It should leave a lasting impression on the audience it serves and clearly communicate the personality of the brand it represents. This article breaks down the foundations for designing … Read More

Big Brands Take a Bite into #FIFA

If you haven’t heard about the biting fiasco at this year’s World Cup yet log on to Twitter immediately. Everyone is chiming in on the big news. Even large corporations are using strategic social media angles to join the bandwagon with comedic branding plugs. Engaging your social media audience is key to building a tribe of loyal followers. Find out … Read More

2014 Techie Conferences

Creatives and techies will join forces to collaborate brilliant concepts at a host of conferences this year,  highlighting web design, graphic design, typography, and web development. Staying ahead of the curve is crucial for consistently producing high-quality products and services for clients. This year’s conference line up looked so awesome we thought we’d share it for the world to enjoy. … Read More

Why Your Club Needs Social Media

Social Media is quickly becoming the conversation hub of this age.  The casual chats and movie recommendations that used to be held over water coolers in the office are now publicly shared across the worldwide internet. Social Media has become such an effective medium of the way thoughts are communicated that businesses no longer have the ability to ignore it. … Read More

Best Typography for Effective Brand Development

Typography and branding work hand in hand to communicate clear and concise ideas for your brand. The potential impact of typography is often overlooked and under-utilized. The choice of font size, depth of character and placement all play a major role in sharing the ideas and concepts of your business with your target audience. This article notes the importance of … Read More

30 Weeks Design School Funded by Google

On September 20th, 30 Weeks will launch it’s full scale design program focused on making savvy company founders out of 20 talented designers. The program is somewhat unique in it’s incubator approach, complete with 100% equity of the IP address for graduate. The 30 Weeks Design School is being funded by Google in hopes that involving designers on the front … Read More

Keys for Effective Membership Marketing

Membership marketing requires many oars in the water but the direction of the boat should be clearly defined to produce results. With so much advice on membership marketing online we decided to keep it simple and start at the beginning. Here are two key starting points to build an effective membership marketing plan. Identify Your Audience- Knowing exactly what to … Read More

How to Design a Strong Letterhead

Visually stunning letterhead could make a huge difference in landing that project or closing the deal. A well designed letterhead makes a bold statement on behalf of the company it represents. It demands the attention of the reader and shines light on the importance of details. Learn how to design a strong letterhead to represent your company’s brand. There’s a … Read More