How to Design a Great Logo

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All great logos share three basic commonalities. They are simple. They are memorable. They are enduring. A good logo design should be able to withstand the inevitable changing trends of design. It should leave a lasting impression on the audience it serves and clearly communicate the personality of the brand it represents. This article breaks down the foundations for designing a great logo…

An effective logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. In its simplest form, a logo is there to identify but to do this effectively it must follow the basic principles of logo design. A logo must be simple. A simple logo design allows for easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn.