Do Mobile-Friendly Websites Matter?

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The need for mobile friendly websites seems to grow larger with Google’s soon to be released mobile friendly icon which alerts users if a website they are trying to reach is mobile friendly or not.

It’s clear that Google is testing out various strategies for indicating which sites are optimized for mobile.

The mobile friendly campaign has developed great momentum over the past decade. As cellphones became hand-held computers and tablets steadily gain on the popularity of laptops. Companies who have not jumped on the mobile bandwagon or at least explored it are losing out big time. According Digital Buzz “50% of mobile phone users use mobile as their primary internet source”.  These statistics alone are enough to show that businesses must have mobile friendly sites that enhance the end users experience.

Marketing experts believe that the overall desktop experience of a website should seamlessly transition onto mobile platforms. There are many factors which contribute to this ease of use across all platforms. If you’re in need of a little guidance for your web design contact our design experts for a detailed consultation.