Decrease The Bounce Rate of Your Website

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After focusing so much effort to drive traffic to your website your main priority should be keeping them there! The goal is to have users engaged in your website for as long as possible and to convert that visit into a profitable call of action. This can be controlled by assessing the bounce rate of your site.

Your website’s bounce rate is a metric that indicates the percentage of people who land on one of your web pages and then leave without clicking to anywhere else on your website — in other words, single-page visitors.

If visitors bounce, it suggests they either didn’t find what they were looking for, or the page wasn’t user-friendly.

Unfortunately, a high bounce rate is significant, since it indicates that your website visitors aren’t looking for more content on your site, clicking on your calls-to-action, or converting into contacts.