These days everyone seems to be a expert on what works and what doesn’t when it comes to marketing. Each have their own opinion on the most successful approach and medium to use. The truth is, there isn’t one marketing panacea. A multi-channel approach ensures you reach the broadest possible audience, because each subset has it’s own unique bias. Unless you have a product that is targeted to only one demographic, you’ll likely need to use different methods of marketing.
Ever wonder what’s the best approach to marketing to Baby Boomers, Generation X, or Generation Y? Our preferred method of direct marketing by generation infographic spells it all out in an easy to digest fashion and show you how to market to different age groups.