Does Sex Still Sell? Modern Advertising Strategy & Advice

In any industry, it’s helpful to have someone who is willing to question the status quo and challenge business as usual. This helps to foster innovation. In advertising, every so often a voice will pipe up and ask something along the lines of “Does sex still sell?” Short answer—yes, yes it does, and like hotcakes. Sex is likely the single … Read More

The Unique Challenges of Design & Marketing For Country Clubs

Country clubs present a welcomed challenge for us as design and marketing consultants.  They exist in a space that is extremely demanding and increasingly competitive.  In no uncertain terms, they are a constant battleground for both new membership and member retention.  I have yet to come across a club that was satisfied with its membership ranks (though I haven’t had … Read More

Designing the Perfect Email Blast

Overview Creating an effective email communication to existing clients and new prospects alike is a powerful and economical way to promote new services, products, and brand awareness to a wide audience, instantly. After crafting hundreds of email communications and delving through the analytics and reports we generate from those emails, we have crafted a set of best practices for our … Read More

Feeding the Need of Your Consumer – A Marketing Case Study

Yesterday, I was chatting with my brother-in-law about some things and noticed his iPhone 3G screen was still cracked.  I say, “still”, because it has been that way for the better part of the year.  I asked him when he was going to get it fixed, and since his contract was already up, why he wouldn’t just go get a … Read More

The Perils of Couponing From A Marketing Perspective

I can’t deny it, I love the show “Extreme Couponing”.  It’s well done, entertaining, and a great look into the psyche of some obsessive compulsive individuals out there. My wife and I always find ourselves shocked and feeling somewhat cheated by the fact we are always paying full price.  Then, we always say how we don’t have all day to … Read More

How A Simple Excel Spreadsheet Can Transform Your Business

Oh No, Smoke Is Billowing From The Marketing Engine! Comprehensive data tracking is something I preach to my customers on a regular basis. If you’re not analyzing your results and failures, you have no basis of how to move forward in your marketing and advertising efforts. If you don’t know what works, and what doesn’t, this blind approach will end … Read More