How To Speak Your Customer’s Language

  In any kind of written communication with customers, voice and tone are important, whether it’s an email blast, direct mail or your website’s “error” message. While marketers have long been aware of the difficulty of accurately conveying tone through the written word, thanks to the rise of texting and instant messaging, we are ALL now aware of the potential … Read More

Designing the Perfect Email Blast

Overview Creating an effective email communication to existing clients and new prospects alike is a powerful and economical way to promote new services, products, and brand awareness to a wide audience, instantly. After crafting hundreds of email communications and delving through the analytics and reports we generate from those emails, we have crafted a set of best practices for our … Read More