Does Sex Still Sell? Modern Advertising Strategy & Advice

In any industry, it’s helpful to have someone who is willing to question the status quo and challenge business as usual. This helps to foster innovation. In advertising, every so often a voice will pipe up and ask something along the lines of “Does sex still sell?” Short answer—yes, yes it does, and like hotcakes. Sex is likely the single … Read More

The Perils of Couponing From A Marketing Perspective

I can’t deny it, I love the show “Extreme Couponing”.  It’s well done, entertaining, and a great look into the psyche of some obsessive compulsive individuals out there. My wife and I always find ourselves shocked and feeling somewhat cheated by the fact we are always paying full price.  Then, we always say how we don’t have all day to … Read More