For marketers and business owners, one of the biggest misconceptions is: Direct Mail Marketing is dead and it was killed by the internet. However, it’s not just alive and well, but in fact, direct mail could be considered superior to other marketing channels based on recent statistics and studies. Shake Creative makes it easy for you to gain new leads … Read More
8 Elements of Great Landing Pages
Landing pages are used to convert visitors into subscribers, buyers, or leads. Although their purpose is simple enough in theory, actually designing a successful landing page requires some detailed planning and creative testing. To help you get started creating landing pages that work, we’ve collected some tips that are shown to increase your conversion rate. #1 Offer Corresponds with Prospects’ … Read More
Video: How Brands Can Leverage Gamification To Create Brand Champions
How To Speak Your Customer’s Language
In any kind of written communication with customers, voice and tone are important, whether it’s an email blast, direct mail or your website’s “error” message. While marketers have long been aware of the difficulty of accurately conveying tone through the written word, thanks to the rise of texting and instant messaging, we are ALL now aware of the potential … Read More
How to Speak Boomer: Target Marketing the Largest (and Wealthiest) Generation in America
Editor’s Note: This is the last in our 3 part series on Marketing by Generation. Click here for Generation Y. Click Here for Generation X. By now it should be clear that every generation is unfairly stereotyped in some regard, but the Baby Boomers may actually get the shortest end of the stick. Generally regarded as anyone born between the … Read More
How To Target Market To Gen X, Bring Your Flannel & Green Hat
Ah, Generation X, perhaps the most misunderstood generation of them all. Unfairly pegged as disaffected slackers early on, the label itself became a stigma—some younger X-ers even claim affiliation with Gen Y to avoid the negative associations of being branded the surly, cynical “MTV Generation.” The broadest possible parameters for this group are those born between 1961 and 1981. Marketing … Read More
Multi-Channel Marketing Infographic by Generation
These days everyone seems to be a expert on what works and what doesn’t when it comes to marketing. Each have their own opinion on the most successful approach and medium to use. The truth is, there isn’t one marketing panacea. A multi-channel approach ensures you reach the broadest possible audience, because each subset has it’s own unique bias. Unless … Read More
Marketing That Reaches Men (Without Insulting Their Intelligence)
Diet Coke and Coke Zero may be 99% identical in composition, but one is shunned by men because it’s perceived as a chick drink. The other comes in a cool black can (because guys like products that come in black, see) and is pitched by ultra-masculine former Bears linebacker, Brian Urlacher! Sure, they’re basically the exact same cola, but the … Read More
Marketing To Millennials: Getting Gen-Y Right
It’s a topic so ubiquitous, your grandmother just wrote a blog post about it—snaring the attention of millennials, AKA Gen Y. And with good reason: We’ve all heard it before ad nauseam, but that doesn’t make it less true: yes, you will need a totally comprehensive digital strategy and an established beachhead in the relevant outlets of social media. We … Read More
Staying Above the Fray: Crafting and Maintaining the Mystique of a Luxury Brand
A luxury brand must do two things at once: produce a beautiful and functional product of a superior quality that can’t be found elsewhere—being handmade doesn’t hurt, either—and maintain the mystique. It’s this perception of intrigue and exclusivity that keeps their products in demand instead of plummeting into the bargain bins. This can be achieved in a lot of ways—having … Read More
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