If you haven’t heard about the biting fiasco at this year’s World Cup yet log on to Twitter immediately. Everyone is chiming in on the big news. Even large corporations are using strategic social media angles to join the bandwagon with comedic branding plugs. Engaging your social media audience is key to building a tribe of loyal followers. Find out how these brands engaged their followers and took advantage of a great trending angle.
Brands showed once again that they’re hungry for any real-time marketing opportunity. Luis Suarez, the star forward for Uruguay’s soccer team, is believed to have bitten a defender on Italy’s team during the 79th minute of their match on Tuesday. Uruguay went on to win the match, but Suarez quickly became the brunt of many jokes on social media.