Typography and branding work hand in hand to communicate clear and concise ideas for your brand. The potential impact of typography is often overlooked and under-utilized. The choice of font size, depth of character and placement all play a major role in sharing the ideas and concepts of your business with your target audience. This article notes the importance of typography in brand development.
Why care about typography and fonts at all? The branding argument is an easy one to make. The brand is the unique personality that identifies a product, service, person or place. Design gives us the visual instantiation of a brand. The selection of typefaces and the arrangement of them can be as important as the use of color, images or abstract graphics in creating a brand, and this is usually easy to explain. But wait, your client says, “I already have a logo. Why worry about fonts and typography everywhere else?”