Choosing the right logo is a pivotal step in building your company’s brand. Logos make the first impressions and serve as the starting point of your story. When each element of your logo is properly layered the results are unlimited. Learn seven critical tips for finding the perfect logo and creating a lasting impression with potential clients.
Yes, a logo is an image, but it’s also an introduction to a brand. The logo must reach a specific audience and when designing, you must keep this in mind. Write down what you think about the brand; perhaps even create a mood board with imagery that reminds you of the brand’s ideology — check out websites like Niice for some inspiration. But be wary of becoming inspired by only aesthetics rather than deeper meaning. “Researching other visual brands can be helpful, but designers need to be careful not to take the inspirations too literally,” Harkins says. “Any design work must be original and map directly back to your client’s unique brand attributes.”