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Video: How Brands Can Leverage Gamification To Create Brand Champions

I had the pleasure of chatting with Ben Kosinski, Founder of Sumpto.com. This is an interview for my book on branding, “Moving Targets”. Ben will be contributing to my chapter on gamification. He spoke to me about the ways games can attract brand fans and ultimately brand champions. He provided advice and tips for brands that want to implement gamification into their marketing toolbox and leverage the power of the social experience.