Decrease The Bounce Rate of Your Website

After focusing so much effort to drive traffic to your website your main priority should be keeping them there! The goal is to have users engaged in your website for as long as possible and to convert that visit into a profitable call of action. This can be controlled by assessing the bounce rate of your site. Your website’s bounce … Read More

The Power of Color In Advertising & Website Design

  Research in the field of color psychology has demonstrated that prudent use of colors can contribute not only to differentiating products from competitors, but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products. Given that our moods and feelings are unstable and that colors play roles in forming attitude, it … Read More