Four Pillars of Branding

When we start to dissect branding we come across four distinct “pillars” that envelop the branding model. They are differentiation, relevance, esteem, and knowledge.

The Perils of Couponing From A Marketing Perspective

I can’t deny it, I love the show “Extreme Couponing”.  It’s well done, entertaining, and a great look into the psyche of some obsessive compulsive individuals out there. My wife and I always find ourselves shocked and feeling somewhat cheated by the fact we are always paying full price.  Then, we always say how we don’t have all day to … Read More