When we start to dissect branding we come across four distinct “pillars” that envelop the branding model. They are differentiation, relevance, esteem, and knowledge.
I can’t deny it, I love the show “Extreme Couponing”. It’s well done, entertaining, and a great look into the psyche of some obsessive compulsive individuals out there. My wife and I always find ourselves shocked and feeling somewhat cheated by the fact we are always paying full price. Then, we always say how we don’t have all day to … Read More