How To Target Market To Gen X, Bring Your Flannel & Green Hat

Ah, Generation X, perhaps the most misunderstood generation of them all. Unfairly pegged as disaffected slackers early on, the label itself became a stigma—some younger X-ers even claim affiliation with Gen Y to avoid the negative associations of being branded the surly, cynical “MTV Generation.” The broadest possible parameters for this group are those born between 1961 and 1981. Marketing … Read More

Multi-Channel Marketing Infographic by Generation

These days everyone seems to be a expert on what works and what doesn’t when it comes to marketing.  Each have their own opinion on the most successful approach and medium to use. The truth is, there isn’t one marketing panacea.  A multi-channel approach ensures you reach the broadest possible audience, because each subset has it’s own unique bias.  Unless … Read More