The Fusion of Intellect and Creativity

  Khyati Trehan uses the perfect balance of art and science to create timeless designs. Trehan, studies design in New Delhi and is intrigued by the essential connection of science and visual art. This fascination led to Trehan’s most recent masterpiece, an illustrated scientific diagram with a sequence of lettering to honor the rich history of scientific and technological inventions. … Read More

The Power of Color In Advertising & Website Design

  Research in the field of color psychology has demonstrated that prudent use of colors can contribute not only to differentiating products from competitors, but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products. Given that our moods and feelings are unstable and that colors play roles in forming attitude, it … Read More