The Color Theory of Marketing

For years, the study of color in regards to marketing has presented businesses with unclear data and inconclusive direction. Yet the psychology of color is crucial to branding and marketing successful businesses. Credible research is required to maximize the effectiveness of colors in branding. This article offers an exploration of color theory and persuasion to enhance your strategies for marketing … Read More

The Power of Color In Advertising & Website Design

  Research in the field of color psychology has demonstrated that prudent use of colors can contribute not only to differentiating products from competitors, but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products. Given that our moods and feelings are unstable and that colors play roles in forming attitude, it … Read More