Business Branding Ideas

The wise consumer wants to know who you are and what’s your why, in terms of business. Your brand should communicate both answers with clarity. The perception of your business starts with strong branding strategies. This article highlights three innovative ideas for branding your company. The best ideas will place you in front of the crowd. Consider implementing these tips … Read More

Best Typography for Effective Brand Development

Typography and branding work hand in hand to communicate clear and concise ideas for your brand. The potential impact of typography is often overlooked and under-utilized. The choice of font size, depth of character and placement all play a major role in sharing the ideas and concepts of your business with your target audience. This article notes the importance of … Read More

The Color Theory of Marketing

For years, the study of color in regards to marketing has presented businesses with unclear data and inconclusive direction. Yet the psychology of color is crucial to branding and marketing successful businesses. Credible research is required to maximize the effectiveness of colors in branding. This article offers an exploration of color theory and persuasion to enhance your strategies for marketing … Read More

12 Ways to Avoid Competing On Price Alone

Great brands don’t compete on price. Whether or not they are more expensive than their competition, people buy their products and services. Better yet, consumers make subsequent purchases of products and services from the brands they love and trust. If they can’t immediately afford them, they’ll save up or put it on credit.  It’s really an amazing phenomena. I help … Read More

Staying Above the Fray: Crafting and Maintaining the Mystique of a Luxury Brand

A luxury brand must do two things at once: produce a beautiful and functional product of a superior quality that can’t be found elsewhere—being handmade doesn’t hurt, either—and maintain the mystique. It’s this perception of intrigue and exclusivity that keeps their products in demand instead of plummeting into the bargain bins. This can be achieved in a lot of ways—having … Read More