How To Target Market To Gen X, Bring Your Flannel & Green Hat

Ah, Generation X, perhaps the most misunderstood generation of them all. Unfairly pegged as disaffected slackers early on, the label itself became a stigma—some younger X-ers even claim affiliation with Gen Y to avoid the negative associations of being branded the surly, cynical “MTV Generation.” The broadest possible parameters for this group are those born between 1961 and 1981. Marketing … Read More

Feeding the Need of Your Consumer – A Marketing Case Study

Yesterday, I was chatting with my brother-in-law about some things and noticed his iPhone 3G screen was still cracked.  I say, “still”, because it has been that way for the better part of the year.  I asked him when he was going to get it fixed, and since his contract was already up, why he wouldn’t just go get a … Read More

The Perils of Couponing From A Marketing Perspective

I can’t deny it, I love the show “Extreme Couponing”.  It’s well done, entertaining, and a great look into the psyche of some obsessive compulsive individuals out there. My wife and I always find ourselves shocked and feeling somewhat cheated by the fact we are always paying full price.  Then, we always say how we don’t have all day to … Read More