Facebook Ads in Developing Countries

The American Facebook community may be asking for less ads but the developing world is begging for more ad content! In these developing countries consumers want more information on companies products, services and background history. The familiarity with specific brands is viewed as a boost in social status. This article explains how Facebook is planning to meet both needs both … Read More

Four Pillars of Branding

When we start to dissect branding we come across four distinct “pillars” that envelop the branding model. They are differentiation, relevance, esteem, and knowledge.