How to Use Storytelling to Strengthen Your Brand

  The art of good storytelling has the power to propel your service or product beyond the crowded shelves and into consumers’ shopping carts. Identifying your niche, creating an emotional connection and building strong brand recognition are vital to the success of your business. Learn how to perfect your brand’s story. This article highlights the need for valuable stories and … Read More

Marketing To Millennials: Getting Gen-Y Right

It’s a topic so ubiquitous, your grandmother just wrote a blog post about it—snaring the attention of millennials, AKA Gen Y. And with good reason: We’ve all heard it before ad nauseam, but that doesn’t make it less true: yes, you will need a totally comprehensive digital strategy and an established beachhead in the relevant outlets of social media. We … Read More

Does Sex Still Sell? Modern Advertising Strategy & Advice

In any industry, it’s helpful to have someone who is willing to question the status quo and challenge business as usual. This helps to foster innovation. In advertising, every so often a voice will pipe up and ask something along the lines of “Does sex still sell?” Short answer—yes, yes it does, and like hotcakes. Sex is likely the single … Read More