This poster was made to attract visitors from the cold northeast during the winter to sunny Florida. It invites them for golf, sun, relaxation and fun. These posters were placed at other ClubCorp family courses in New York.
We designed it as bright as possible to stand out when everything is grey up north. It screams fly south. Interestingly, we opted to focus on a beach background rather than a standard golf course photo. This was done specifically to catch the eye amongst the other golf imagery that would surround these posters inevitably.