Rare Sports Institute represents some of the top athletes in college football, as they make their transition to the pros. They provide structure, stability, and professional representation for their athletes. Revolving around their four core principles of Faith, Family, Community, and Business they wanted a logo that would represent their company culture and values.
Imagery of an albino lion, shield, and roman columns symbolize the company’s strength and structure as well as their rarity. Their website include fun features like a loud roar when navigating to new pages and player profiles that offer a visual for stats and biographical information.