PrimeCare had a logo with a lot of problems. It was outdated, hard to read, used unnecessary elements and was completely unmemorable. We created a new logo for them that was modern, sleek, and subtle. Since they are in the health care field, but not doctors, we used the “hint” of the caduceus as the dot over the “i”, rather than featuring it prominently. We also created an identity set that was much more modern to go along with their new look.