Kratos is a Tampa based startup. They came to SHAKE looking to brand their company which sells athletic clothing that is attractive enough to wear to the office, but as functional as workout clothing. The ant is a symbol that conveys strength, power, and determination – it’s the brand personification of Kratos. SHAKE used a kaleidoscope effect to really make this logo design pop and stand out in the athleisurewear category.
SHAKE also printed heavy business cards with a satin coating pictured here.