Just Say No to Boring Font

If visual content is reigning king in the current trend of marketing then choosing the right font is crucial. Selecting engaging, and mood evoking font characters directly correlates with the overall feel of your content. Whether your project is digital or formatted for print, there are a few cool tools you can use to boost your font game. We’ve rounded … Read More

The Art of Great Graphic Design

The art of graphic design has greatly evolved. As the needs and messages being communicated have grown so have the mediums in which visual content is conveyed. What began as a solely functional means of communication and record keeping, simplistic charcoal sketching’s etched onto a bare cave wall has now transcended into hundreds of colors, complexly coded into the pages … Read More

5 Fonts Graphic Designers Should Delete From Their Computer

Typography is the foundation of any layout. Innovative use of fonts can give even the most ordinary designs a facelift. While we don’t claim to be “typophiles”, we do know from years of graphic design experience for innovative brands that there are some fonts out there you should always steer clear of. Here’s our agency’s list of the top five … Read More

The Power of Color In Advertising & Website Design

  Research in the field of color psychology has demonstrated that prudent use of colors can contribute not only to differentiating products from competitors, but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products. Given that our moods and feelings are unstable and that colors play roles in forming attitude, it … Read More

Why Your Logo Should Be In A Vector Format

A logo is the single most important aspect of a brand’s identity.  Clarity, precise color, and sharpness of detail are critical in properly portraying a company’s mark.  Just as a person does not appreciate their name being mispronounced or misspelled, a logo should never be fuzzy, disproportionate, off-color, or printed improperly.  Vector based logos solve these common problems. Because it … Read More