Cutting Edge Club Marketing

The biggest obstacle for membership driven brands to overcome is a getting more members. Increasing the average or annual membership of clubs is always at the forefront of every membership director’s mind. For country clubs, yacht clubs, spas and other membership driven businesses this looming goal can be difficult to obtain. That’s where we step in. At Shake Creative our … Read More

7 Mistakes to Avoid in Club Membership Marketing

Below are the seven deadly sins for any membership director. Golf clubs, country clubs and membership driven brands that can avoid these mistakes can gain a serious leg up on their competition. Mistake 1: Not Knowing What a Member is Worth Often I come across a struggling club and during our discovery session I’ll ask the simple question, “So what’s … Read More